BBA (Bachelor of Business Administration) with a specialization in EV (Electric Vehicle) Marketing and Management is an undergraduate program designed to provide students with the knowledge and skills necessary to excel in the growing field of electric vehicles.

The program combines business administration principles with specialized courses in EV technology, marketing strategies, and sustainable transportation management. Students learn about electric vehicle design and technology, market analysis, product development, branding, marketing communication, and sustainable business practices.

Through practical training and industry exposure, students develop expertise in understanding the unique characteristics of electric vehicles, analyzing market trends, developing marketing plans, and managing the various aspects of EV marketing and management. They also gain valuable skills in strategic thinking, data analysis, customer relationship management, and sustainable business practices.

The program emphasizes the importance of promoting sustainable transportation solutions and creating marketing strategies to drive the adoption of electric vehicles. Students also learn about the environmental and social benefits of electric vehicles and their role in achieving a sustainable future.

Upon graduation, students have a wide range of career opportunities in the electric vehicle industry. They can work in roles such as EV marketing manager, product manager, sales executive, sustainable transportation consultant, EV dealership manager, or EV fleet management specialist. Graduates may find employment in electric vehicle manufacturers, automotive companies, EV charging infrastructure providers, sustainable transportation organizations, and government agencies promoting clean energy and transportation.