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Cochin Arts and Science College

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BBA + EV Marketing & Management


BBA (Bachelor of Business Administration) with a specialization in EV (Electric Vehicle) Marketing and Management is an undergraduate program designed to provide students with the knowledge and skills necessary to excel in the growing field of electric vehicles.

The program combines business administration principles with specialized courses in EV technology, marketing strategies, and sustainable transportation management. Students learn about electric vehicle design and technology, market analysis, product development, branding, marketing communication, and sustainable business practices.

Through practical training and industry exposure, students develop expertise in understanding the unique characteristics of electric vehicles, analyzing market trends, developing marketing plans, and managing the various aspects of EV marketing and management. They also gain valuable skills in strategic thinking, data analysis, customer relationship management, and sustainable business practices.

The program emphasizes the importance of promoting sustainable transportation solutions and creating marketing strategies to drive the adoption of electric vehicles. Students also learn about the environmental and social benefits of electric vehicles and their role in achieving a sustainable future.

Upon graduation, students have a wide range of career opportunities in the electric vehicle industry. They can work in roles such as EV marketing manager, product manager, sales executive, sustainable transportation consultant, EV dealership manager, or EV fleet management specialist. Graduates may find employment in electric vehicle manufacturers, automotive companies, EV charging infrastructure providers, sustainable transportation organizations, and government agencies promoting clean energy and transportation.


Candidates after completing 12th Standard/ HSC/ 10+2 (or equivalent Level of Examination) from any recognized Board can join the course.

With the global shift towards sustainable and clean transportation, the demand for professionals with expertise in EV marketing and management is on the rise. Graduates of this program are well-prepared to contribute to the growth of the electric vehicle industry and play a vital role in shaping the future of transportation.

In summary, BBA with a specialization in EV Marketing and Management offers a comprehensive curriculum that combines business administration principles with specialized knowledge in electric vehicles and sustainable transportation. It equips students with the necessary skills and knowledge to pursue rewarding careers in the dynamic field of EV marketing and management, contributing to the transition towards a cleaner and more sustainable transportation future.

Job Sector

1. Electric Vehicle Manufacturers
2. Automotive Companies
3. EV Charging Infrastructure Providers
4. Sustainable Transportation Organizations
5. Clean Energy Companies
6. Government Agencies (Promoting Electric Vehicles)
7. EV Dealerships
8. EV Fleet Management Companies
9. Electric Vehicle Rental and Sharing Services
10. Electric Vehicle Startups
11. Consulting Firms (Specializing in EV and Sustainable Transportation)
12. Marketing and Advertising Agencies (Specializing in EVs)
13. Sustainable Energy and Transportation Research Institutes
14. Non-profit Organizations (Promoting Clean Transportation)
15. Automotive Component Suppliers (EV-related)
16. Electric Vehicle Service and Maintenance Providers
17. Urban Planning and Development Agencies (EV Infrastructure)
18. Transportation and Mobility Technology Companies
19. Smart City Initiatives (with a focus on EVs)
20. Green and Sustainable Business Ventures

Job Role

1. EV Marketing Manager
2. Product Manager – Electric Vehicles
3. Sales Executive – Electric Vehicles
4. Sustainable Transportation Consultant
5. EV Branding Specialist
6. EV Market Analyst
7. EV Communications Manager
8. EV Business Development Manager
9. EV Customer Relationship Manager
10. EV Sales and Distribution Manager
11. EV Marketing Strategist
12. Sustainable Mobility Planner
13. EV Charging Infrastructure Manager
14. EV Fleet Manager
15. EV After-sales Service Manager
16. EV Pricing Analyst
17. EV Campaign Coordinator
18. EV Market Research Analyst
19. Sustainable Transportation Policy Advisor
20. EV Customer Experience Manager

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