B.Com (Bachelor of Commerce) with a specialization in EV (Electric Vehicle) Marketing and Management is a unique program designed to provide students with a comprehensive understanding of the rapidly evolving electric vehicle industry and the marketing strategies required to promote and manage electric vehicles effectively.
The program focuses on the principles of commerce, marketing, and management, combined with specialized knowledge related to electric vehicles. Students gain insights into the technological advancements, environmental considerations, and market trends shaping the EV industry.
Throughout the course, students learn about the fundamentals of marketing, consumer behavior, market research, and brand management. They also study specific aspects of EV marketing, such as sustainable marketing practices, electric vehicle pricing, distribution channels, and promotion strategies.
In addition to marketing, the program emphasizes management principles applicable to the electric vehicle sector. Students gain knowledge in areas like supply chain management, operations, project management, and strategic planning. They learn how to analyze the competitive landscape, develop business strategies, and effectively manage teams in the context of the EV industry.
Upon completion of the program, graduates are equipped with the skills and knowledge required to pursue diverse career opportunities in the electric vehicle sector. They can work in EV manufacturing companies, renewable energy organizations, government agencies focusing on sustainability, or in marketing and management roles within the automotive industry.
With the growing demand for electric vehicles worldwide and increasing focus on sustainability, professionals with expertise in EV marketing and management are highly sought after. They play a crucial role in promoting and managing the transition to electric mobility by devising innovative marketing campaigns, understanding consumer preferences, and implementing effective management practices.
Overall, a B.Com degree with a specialization in EV Marketing and Management offers an exciting pathway for students interested in combining their passion for business, marketing, and sustainability to contribute to the transformation of the automotive industry towards a greener future.
Candidates after completing 12th Standard/ HSC/ 10+2 (or equivalent Level of Examination) from any recognized Board can join the course.